Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Kolkata (Work from Office)

Experience: 1–3 Years

Employment Type: Full-Time

About the Role

We are seeking a data-driven and creative Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid media, campaign optimization, audience targeting, and performance analysis to drive measurable business results.

Key Responsibilities

Campaign Management Plan, create, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant platforms.

Monitor campaign performance and optimize budgets, targeting, creatives, and bidding strategies to maximize ROI.

Conduct A/B testing of ad creatives, landing pages, audiences, and campaign structures.

Manage lead generation, website traffic, app promotion, and conversion-focused campaigns.

Performance Analysis & Reporting Track and analyze campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, and reporting dashboards.

Monitor key metrics including CPC, CTR, CPM, CPL, CPA, ROAS, and conversion rates.

Generate weekly and monthly performance reports with actionable insights and recommendations.

Identify trends, opportunities, and areas for optimization to improve campaign effectiveness.

Audience & Strategy Development Conduct audience research and develop targeting strategies.

Build remarketing and lookalike audience campaigns to improve conversions.

Collaborate with the creative team to develop compelling ad creatives and messaging.

Assist in creating media plans and budget allocation strategies.

Tracking & Optimization Implement and monitor conversion tracking, pixels, events, and UTM parameters.

Ensure accurate attribution and campaign measurement across platforms.

Troubleshoot tracking issues and coordinate with developers when required.

Stay updated with digital marketing trends, platform updates, and industry best practices. 

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

1–3 years of hands-on experience in performance marketing or digital advertising.

Strong knowledge of Google Ads and Meta Ads platforms.

Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.

Understanding of campaign optimization techniques and performance metrics.

Strong analytical and problem-solving skills.

Excellent communication and reporting abilities.

Preferred Skills

Experience managing campaigns for multiple clients or agency environments.

Knowledge of LinkedIn Ads, YouTube Ads, and other paid media platforms.

Familiarity with CRM tools, marketing automation platforms, and lead nurturing workflows.

Basic understanding of SEO and landing page optimization.

Google Ads and Analytics certifications will be an added advantage.

Key Performance Indicators (KPIs) Lead Volume & Lead Quality Cost Per Lead (CPL) Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Conversion Rate Campaign ROI Client Retention & Satisfaction (for agency roles)

What We Offer

Opportunity to work on diverse brands and industries.

Exposure to high-budget performance marketing campaigns.

Learning and certification support.

Career growth opportunities in a fast-paced digital environment.

Collaborative and innovative work culture.